The Open Caseback
The Open Caseback is a blog exploring the watch industry, watch culture, and its communities. In July 2020, I redesigned and developed a new website, migrating from Squaresapce to a custom WordPress. As an ongoing project, I help manage the content as an editor and designer.
Where most (if not all) watch blogs and media are product-centric and image-heavy, The Open Caseback goes against the grain and produces text-only content. This provided a unique design challenge. I needed to strike a balance between the site’s character (bold and unconventional) with its function (good readability).
The June Book
The June Book is a community brought together by their love for food and disdain for secrecy. Created in memory of Grandma June, The June Book is a collection of secret recipes and a reminder to cherish every great meal with family and friends.
For The June Book, the challenge was to breathe new life into family history and cooking tradition – something that is typically stuffy and old school – while highlighting key call-to-actions: recipe submission and follow on social media. For the design, we turned to street graffiti for inspiration, a medium that is closely assiociated with rebels and free expression. For development, I created a custom WordPress site that allowed the client to easily update and maintain content.
Landing Page Live; Full Site Coming Soon!
Christian Klings is an independent watchmaker crafting mechanical timepieces with traditional tools and techniques. Klings needed a new website that not only showcased his beautiful work, but also mobile-friendly for the modern watch collector.
The first hurdle was to create a more user-friendly navigation that made browsing more enjoyable, while also highlighting the contact page to drive more enquiries. For the design, I took inspiration from Klings’ own work, balancing traditional typography and colour schemes with a more modern website layout. The website was developed with WordPress as the CMS.