Words
I’m a Hong Kong-born, Aussie-raised, multidisciplinary creative with 5+ years of agency experience in digital marketing and content creation. Recently, I’ve been honing my coding skills and creating custom WordPress themes. When I’m not busy figuring out the best way to convey a brand’s proposition, fiddling around with marketing automation, or drawing up wireframes, I’m watching movies, snapping photos, and eating copious amounts of pistachio gelato. My pronouns are she/her.
In 2019, I formed an agency with my partner – Junction43. We help companies around the world bridge the gap between marketing and sales through creative content. I’m currently based in Belgrade, Serbia and available for projects.
Experience
Co-Founder, Digital Marketing
Junction43 | July, 2019 – Present
Digital Marketing Executive
B Creative Studio, Sydney | January, 2019
Digital Marketing Account Manager
Digital Business Lab, Hong Kong | October, 2015
Notable Clients: BNP Paribas (APAC), AIA Carnival, Studio City Macau, UNHCR, Pernod Ricard, Hong Kong Tramways.
Education
University of Hong Kong
Bachelor of Arts with First Class Honors | 2011-14
Major in Comparative Literature
Fudan University
Non-Degree Language Program | 2014-15
Major in Chinese Language
University of California, Santa Cruz
Exchange Program (One Semester) | 2013
Major in Film & Digital Media
University of Cambridge
Pembroke-King’s Program (Summer) | 2013
Field of Study in Screen Adaptation, Travel Writing, Powell & Pressburger
Skills
Digital Marketing
Digital Advertising
Google Ads, Facebook, Instagram, LinkedIn
Data Analytics
Google Analytics / Tag Manager / Data Studio
Search Engine Optimization
Social Media Management
Email Marketing
Creative
Graphic & Web Design
Videography & Editing
Photography
Copywriting
Front-End Development
HTML, CSS, JavaScript
WordPress
Shopify